From the get-go the goal was to make the project uniquely White Brick and focus on our brand of Play and Create - meaning everything we did would be created from scratch and we made sure a lot of play was happening. In other words, in true White Brick form, we decided go do the more complicated option. I mean, of course we could have gone digital but hey, where’s the fun in that. All the letters were handmade using materials and items lying around the studio and at home.