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BLACK*PRESS
BRANDING
BLACK*PRESS is White Brick's official publication. It's a repository of information, opinions, designs, photos, illustrations, and images that talk about society & culture, education, arts, and entertainment.
As a brand, BLACK*PRESS possesses a very charismatic, playful yet straightforward personality and we thought of portraying those traits to the visual identity. The bright seafoam green and dark grey not only subdues the personality but also brings more attention to the content we provide.​​​​​​​
The BLACK*PRESS mark is composed of a confident type and an iconic asterisk. The asterisk symbolizes an idea, information, or a breakthrough. It's the heart of BP's brand identity.
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