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Brand identity for a fun fitness brand that provides all the good stuff - the equipment, the virtual boogie and the mood boost to fit any schedule, body and mindset.

Blissfit is a fitness brand that aims to shake up boring exercise routines. As a brand, Blissfit wants to build a tribe of strong, self-loving, confident, awesome, supportive, like-minded human beings. 

As a brand that wanted to encourage people to shake up the boring exercise routine, they needed something that showed fun and dynamic movement without looking too playful and childish.

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