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BRANDEMIC: Creative Solutions for Brand Recovery hosted by Black*Press in partnership with DTI-7 and powered by 22 Tango Music was a free 2-day live online event that featured talks by business experts, marketing professionals, creative practitioners and representatives from the government. Speakers shared strategies, tools, platforms and services to help individuals and companies navigate through the new online marketplace. Another goal of Brandemic was to highlight the role of creatives and how creative solutions can help brands stand out.

Businesses are fighting to survive during the pandemic. So we wanted the branding of the event to be inspired by the element copper since it is said that the virus cannot survive on copper. The overall approach is bold and daring which is something businesses need to do to stand out. Especially during this time when everyone is competing for the consumers' attention online. Hence, the texture and the unique treatment of the photos and graphics.

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