Degree 9 is a Cebu-based coffee shop, they are known for their long store hours as well as their own-roast beans. This project is in collaboration with Quickfire Creative and Paul Dejaresco. Our role is to redesign the old logo as well as create the visual identity and packaging.
THE IDENTITY AND LOGO
The original concept was to establish a visual story of the 9 degrees of coffee bean roasting. But we find it too complicated so we came up with a more cleaner, modern and symmetrical design. The degree sign is taken out from the middle of nine and scaled proportionally to create a sense of balance and symmetry. The number nine’s angle is measured symmetrically as well, to symbolise the brand’s focus to grow. The key visual pattern are diagonal tilted at a nine degree angle.