Inklie is a Cebu-based temporary tattoo brand, aiming to share the joy of tattoos in a most painless and commitment- free way. The brand wants to portray a wholesome attitude, in contrast with the common stereotype that tattoos are taboo. Part of its goal is to explore a broad demographic with various uses of temporary tattoos.
THE IDENTITY AND LOGO
Keeping in mind the brand’s goal, we designed the identity based on the brand’s wholesome characteristics. We used a raw, uneven typeface for the logotype to reflect the brand’s purity and innocence. As for the color palette, we used black as a symbol of being bold and being in control. Knowing that you can put on or remove the tattoo anytime you want. The light green on the other hand, reflects freshness and quirkiness of being able to put on any design, anywhere and anytime depending on your mood.