CORE PACIFIC GROUP

BRANDING | GRAPHIC DESIGN

Core Pacific Group is the country's most trusted retail market for currency exchange with over 155 branches nationwide. The company is composed of 3 currency exchange brands namely: AGPC Money Changer, Zamin Foreign Exchange (Xchange Forex) and Core Pacific Money Exchange.

The task for this branding and visual identity project was to create a unified image for the company and its 3 currency brands. The final logo designs carried a modern green and grey color palette with distinct monograms for each of the brand's interwoven initials for a sleek, formal look.

White Brick is a Cebu-based visual communication studio that develops strategies to move brands and products through graphic design, art + copy, and content production.

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