BRANDING | VISUAL IDENTITY
Forever Homes by Pro Homes, a subsidiary of Johndorf Ventures Corporation, is a gated community in Lumbia, Cagayan de Oro with affordable 1-story rowhouses. Despite being positioned as a starter development, Forever Homes features full amenities including clubhouse, basketball court, pocket parks, and playgrounds for homeowners.
This project was very straightforward. We wanted the brand to appeal to the majority of Filipino families looking to own their first home while maintaining a very tasteful aesthetic in the visual identity. The shades of blue and green give the brand a sense of being approachable, friendly, and attainable, veering away from the typical mass-market look and feel.