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Pacific Paint (Boysen) Philippines, Inc., is the No. 1 architectural paint manufacturer and supplier of house and industrial paints and other paint products in the Philippines., also known as Let it B, is the company's official blog that talks about painting tips, wall painting ideas, DIY home improvements, and most of all, the wonderful world of paint colors for your homes and living spaces.

Boysen tasked the team to a create a fun, lighthearted and educational web series for their blog that was targeted to Millennials and DIY enthusiasts. The web series centered around the adventures of original character, Krafty Kriz, a DIY diva who talks about different applications of Boysen paint products through various projects that you can do at home.

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