LOLO TINONG'S BAKERY

GRAPHIC DESIGN

Lolo Tinong's Bakery has been in the business since 1923. The family-owned legacy brand is well-known all over Cebu and other cities and provinces in Visayas. Lolo Tinong, whose picture can be seen in the logo – is an icon in the bakery industry.

The objective of the project was to redesign their aged packaging to compete with other brands in the supermarket. The family encouraged us to utilize their original brand colors so we paired each color to each product and flavor to create a palette of bold colors and shapes that pop.

White Brick is a Cebu-based visual communication studio that develops strategies to move brands and products through graphic design, art + copy, and content production.

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