To celebrate the studio's 2nd year anniversary, White Brick's partners assigned the creative team also known as the 'baby sharks' to redesign the studio's brand identity. This is aligned with our philosophy of "Better is the New Black" and the goal to always practice better design and give way to better ideas from the new generation.
The aim of rebranding was to refresh White Brick's visual identity with the goal to be more playful, confident, and collaborative. The project was a reflection on how the studio was growing and becoming bigger and bolder in our process and craft. A new typeface was introduced together with the official studio colors: Pitch Black, Tomato Red, and Brick White.