SM SEASIDE EXPERIENCE EXTRAORDINARY
ARTS & CRAFTS | PHOTOGRAPHY
SM Seaside City Cebu's Experience Extraordinary campaign showcased their retail capacity and featured all the elements that sets the mall apart from others.
SM Seaside City Cebu wanted to slowly move away from the usual stock photo layout that the mall has churned out for all their materials through the years. We wanted to experiment with the diorama concept. All the tiny mall elements to represent shopping, lifestyle, food, etc. were created from scratch.