V Organics is a local brand that produces soaps made from 100% Pure Coconut Oil. These soaps are cold-pressed and handcrafted from fresh fruits and vegetables, highest quality ingredients and finest organic essential oils.
The studio was tasked to create packaging for their Virgin Coconut Oil (VCO) product. The goal was to emphasize the primary ingredient -- Virgin Coconut and highlight how the product is natural and pure. For the packaging design, we didn't want to just put a coconut photo on the label. We wanted to make it more intimate and crafty by using painterly-style illustrations.