Boysen Color Trend 2020
Content Production
Pacific Paint (Boysen) Philippines, Inc., is the No. 1 architectural paint manufacturer and supplier of house and industrial paints and other paint products in the Philippines.
Every year, Boysen releases 4 color palattes comprising of 6 new colors each that represents a theme reflective of current trends.
For Boysen Color Trend 2020, the team was tasked to transform original artworks into videos. Each video was based on a specific color palatte and the concept behind each artwork. For Meta, the theme was fluidity. We highlighted the flowing motions of the artwork using ink patterns. In Kinship, the purpose was showcase how everything is woven together by tradition and culture. We translated the artwork into a tapestry and animated the image panels. For Origins, we focused on the different flora and fauna that you normally see in a jungle. As the video zooms out, the viewer will realize that they are all in the same jungle. In Nostalgia, since the setting of the artwork is an arcade, the video paid homage to 80s pop culture, with elements like pinball, Pacman, roller blades, etc.

