The BringHouse logo features Umi, the hermit crab or “umang” in Bisaya because aside from the creature literally bringing its own house, it also alludes to Argao being a coastal town. Umi is a happy and cheerful creature, waving at the viewer to invite them to come in and buy BringHouse pasalubong products. The typeface features a hand drawn look and feel to complement the brand’s earthy color palette that represents dusk and dawn. The logo is whimsical and playful, with a charming and memorable small-town mascot inviting you to experience the tastiest delicacies from Argao and the rest of Cebu.