The logo takes inspiration from basic icons with the main image representing three things: a person, clothing, and a hanger. These convey how the brand customizes their products according to an individual’s need with the asterisk representing the quality and diversity of the brand’s offerings. The logo’s lines are intentionally made to appear free, with lots of breathing space to further emphasize comfort and customization. The typeface is a combination of both a curled sans serif and experimental sleek sans serif font to express the brand’s fun yet exclusive and professional feel.