To showcase Majestic's fast casual vibes, the team gave the restaurant a refreshed look to bring this well-loved family tradition closer to the younger generation. For the overall identity we chose the color red, which we dubbed "Majestic's New Red", to represent the heat in the kitchen, the bold flavors and the culture of Chinese cuisine. For the design, we made use of big headings, bold use of colors and dynamic shapes inspired by the logo. We had fun using these shapes as modular elements that float across the layout. We also added illustrations that mimic chinese characters as secondary or accent elements and for some layouts, as icons that represented dishes, bento boxes, stovetops, chopsticks and even ingredients.