Named after “lago”, the Italian word for lake, the logo icon represents the ebb and flow of water. The design mimics a calm wave and takes the form of the letter M, creating a sleek and free-form icon for the brand, versatile for any use. The typeface in the logo is an extended sans serif, conveying lightness and ease, as well as luxury. This is also reflected by the colors with are muted shades of blue to communicate serenity.