Pirmigana is a healthy, homemade brand of Filipino breakfast food that offers hearty, delicious products. The goal of the brand is to satisfy customers’ non-stop cravings for Pinoy comfort food, which can literally translate to “permi naa’y gana”. The design team utilized curves and circles to emulate the feeling of fullness. Pirmigana’s logotype has unique modified letters such as the sparkly I, which alludes to the brand’s pattern. Additionally, the letter G’s tail is modified to look like the infinity symbol, a nod to “perm