Proximity Point

Logo Design

Promixity Point is a mixed-use real estate development in Kenya. The project is a techno-green "city" with a residential, commercial, and business district with hospitals, schools, a small airport and more. The tagline "City of Return" positions the project as a place for African families in the diaspora to come home to.

For the visual identiy, White Brick went back to the brand's African roots and got inspiration from nature. The tree rings are representations for growth, life, legacy, connections and family to evoke a land of promise.